Sofia Vergara, my Hollywood crush and star of Modern Family has partnered with Kmart on a fashion collection launching this fall. I have yet to really like the clothes at Kmart or ever find anything sultry to wear out on the weekend. Well, that is coming to an end with Vergara’s line.
“This is kind of natural for me,” Vergara said. “I have always been interested in clothes and makeup and beauty. I always dressed up. I wasn’t laid-back about it. I’m not lounging around in sweat clothes and flip-flops. Maybe a nice pair of sweats.”
Sofia is a smart business woman by offering this line to Kmart so that normal women across the globe can actually afford it. Rumor has it the pieces will range from $9 to $59! That’s what I’m talking about! I love her even more! I love what she had to say about choosing Kmart for her line:
“This is not a new store for me. When you have kids you don’t go to Bergdorf Goodman to buy underwear and socks. You go to Kmart.” She also said she wanted Kmart because it has a large Latino clientele.
Asked what she likes best in the collection, which is actually inspired by items in her own closet, Vergara said, “I love the dresses, especially because Kmart doesn’t really have that kind of merchandise. There is no dress department. I also love the miniskirts most.”
Her line is going to help give the big K the desperate makeover they need. Her line will be showcased in their own boutiques within the apparel department in some of the Kmart stores.
Sofia has no shame in flaunting her assets and her fashion line shows that real women can also be sexy and irresistible without breaking the bank. I love it!
So, let’s take a sneak peek at what she has to offer!
What do you think of Sofia Vergara’s new collection for Kmart? Do you think it will help the store or hurt it?
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“Please do not have a fit in the fitting. Your fashion life begins there.”~Florence Eiseman~