Hi! I’m Aimee with 2 E’s. I’ve struggled with weight, emotional eating, and body image since I was a little girl. I was bullied for my weight and spent lots of time wishing I had the “perfect” body. For years, I was on a cycle of dieting, hating my body, and emotional binge eating. I let my weight dictate every single thing about my life. I finally decided that I deserved more and I made a decision to create an irresistible life of my own…now. Not 50 lbs from now..

An irresistible life is the life you’ve always craved; a life where you not only look but feel irresistible from the inside out.


I started Irresistible Icing in 2010 to share my life long struggle with emotional eating, weight and body image. Right away I started to receive emails from women going through the same challenges. These emails bring tears to my eyes knowing that I can help so many people all over the world embrace their own irresistible journey.

I don’t have a magical before and after weight loss story.  You know the ones that play at 3am that make big, unrealistic promises. I’m not the person who gained a little weight after having a baby or gained the “freshman 15” in college. It’s much more complicated.

In 2011, I hit rock bottom and decided it’s not another diet that I need. I need to fix myself on the inside. I could replay my entire life in terms of how much I weighed at the time and how it made me feel. I wasn’t happy unless I was losing weight. I was tired of starting over on Monday morning.

I know what it’s like to be the “fat girl.”  I know what’s it’s like to be shamed and bullied because of your body. I know what it’s like to be picked last. I know what it’s like to hate your body and have the yearning to change but needing to binge on a cheat meal one last time.


I also know what it feels like to be picked first. I went from a bullied “fat” kid to an irresistible woman that creates what she wants. I want to empower you to do the same.

I’ve changed dramatically in the past few years and I know that all of life’s detours and challenges happen for a reason. Now more than ever I know I’m ready to be who I’m intended to be. I’m here to share my story with you, led by one mission: Create an irresistible life you can’t resist!


As I started to do the work, I came up with five guiding principles that create an irresistible life. This is the philosophy that helped me and how I live my life each day. I’ve created a free quick-start workbook that gives you my five guiding principles along with realistic action plans so you can start today – not next Monday.

Download your free workbook here: How To Create an Irresistible Life


I’d love to connect with you! Join my free Facebook community, Irresistible YOUniversity to connect with other women creating irresistible lives.

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Need to connect one on one? You can send me an email directly at aimee@irresistibleicing.com